Directory retail can't guarantee success, but has a strong direct mail based multi-channel retailers can get 30% of the sales network, such as J.Crew or Urban Outfitter. For middle retailers, such as Ann Taylor Loft, Gap, 10% to 15% is normal. Shoes,accessories and retailers focusing on the teenagers from e-commerce sales of smaller proportion. For example, eMarkter track shoe retailer in e-commerce penetration rate is less than 14.1% from January 2014 to January 2015.
In the 12 months to January 31,2015, the highest share of e-commerce is Land's End clothing retailers. In 256 stores in America, there are 236 set up shop in Sears department stores, direct sales to push through the Internet and directory Land's End income 84.9%. In the investigation period of 12 months, retail e-commerce sales growth of 1.3%, reach to 1.32 billion dollars, retail sales shrank by 9.4%.
Other retailers including Urban Outfitters brand. It's 3 brands: Urban Outfitters, Anthropologie and Free People. E-commerce sales accounting for 29% of income. While some retailers, e-commerce growth faster than the other retailers, are digitally in every department. The NPD Group tracked the rag trade income. The data showed that the clothing industry sales as a whole grew by 2%, but the entity shop sales shrank 2%, e-commerce sales income ratio of garment industry growth from 17% to 19%.
